Joya shoes are unbelievably soft and like a trampoline put a spring into your step. Slip them on, get going and enjoy. Thanks to the special shape of the sole and our technology, you don't need any special training or instruction. Joya is one of the most sought after shoes in Europe and is now available in the U.S. Joya is the first shoe with a clever system of air ducts in the sole which pump large amounts of air into the shoes' interior with every step taken. Joya's mission is to develop a new generation of comfort shoes that give people the physical feeling of well-being and the emotional sense of joy and happiness.